Recent Projects

Blue Mountain Cider - A Walla Walla Valley hard cider producer.

Vintage Cellars - A local wine bar offering a large variety of Walla Walla Valley Wines.

Search Engine (Internet) Marketing (SEM)

Search engine marketing and search engine optimization often get used interchangeably but they mean very different things. SEO focuses on creating the free natural search engine rankings that can bring a large number of potential clients to your site. This is a little like making sure your brick and mortar business is in the the perfect location to acquire walk in traffic. (Repeat after me: location, location, location) SEM, on the other hand, is similar to traditional advertising and PR for your website.

Advertising and Public Relations options in the internet world are wildly varied. Pay Per Click, Pay for Inclusion, Social Media, Link Baiting, and a long list of other tools are all a part of of the SEM toolbox.

Listed below are examples of common SEM website related questions:

• What keywords do you want to focus your advertising on?

• What internet "neighborhoods" do you not want to be linking/advertising with to make sure you don't get a search engine penalty?

• What is the difference between successful PPC with Google Adwords and Yahoo Search Marketing?

• How can you take advantage of newer SEM options like Social Media?

A properly run SEM campaign can be as important as high search engine rankings or even more so. Contact us to get site specific information on who we can increase your traffic using SEM.